Trent Expands Westside Online with Store-Like Experience, No Discount Gimmicks
Trent is replicating the Westside shopping experience on its e-commerce platform without depending on flash sales or deep discounts. Managing Director Palaniswamy Venkatesalu spoke about this approach at the launch of Westside’s latest YNG collection.
He pointed out that digital sales now contribute roughly 5–6% of Westside’s revenue—a level the company considers meaningful. The online outlet matches the stores in both pricing and merchandise, so the digital channel functions as a natural extension of the brand.
“About 5–6% of Westside’s business is now online, and that scale is rare in fashion retail,” Venkatesalu said. “Customers see the same products and prices on the site as they would in our stores. It isn’t a separate business—it is Westside.”
Part of the Tata Group, Trent also runs the value fashion chain Zudio and positions itself as a platform for multiple brands rather than a single-brand retailer. “We believe we can create more billion-dollar labels. Adding a new brand roughly every five years is a strong strategy,” Venkatesalu added.
Over the last half-decade, the company has launched three brands—Burnt Toast, Samoh and Utsah—and spun off Zudio Beauty as a standalone format. These join its existing businesses: Zudio, catering to the value fashion segment; Westside, aimed at premium shoppers; and Star, its food and grocery venture.
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